Welcome to the Lil-lets Group

Lil-lets Group Limited is a market-leading feminine hygiene business operating principally in the UK, Ireland and South Africa. Through an MBO, Electra Partners LLP acquired ownership in December 2006.

Lil-lets is an established consumer brand dating back to 1954 with a history of providing unrivalled feminine hygiene protection for women. Based in Birmingham, UK and Durban, South Africa, Lil-lets Group’s long-term vision focuses on the development of its already strong brand.

Duccio Baldi and Simon Pinks, Finance Director led the buy out.